Gaya APA

BELCH, G, E., BELC, M, A. (2018). ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE ELEVENTH EDITION (ED. 11). NEW YORK: Mc Graw Hill.

Gaya MLA

BELCH, GEORGE, E.., BELC, MICHAEL, A.. "ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE ELEVENTH EDITION". ED. 11 NEW YORK: Mc Graw Hill, 2018. Text.