Gaya APA

KOTLER, P. (1988). MARKETING MANAGEMENT Analysis, Planning, Implementation, and Control Sixth Edition . NEW DELHI: PRENTCE-HALL OF INDIA.

Gaya MLA

KOTLER, PHILIP. "MARKETING MANAGEMENT Analysis, Planning, Implementation, and Control Sixth Edition". NEW DELHI: PRENTCE-HALL OF INDIA, 1988. Text.